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PRODUCT DESIGNER
Leticia Diefenbach
Currently working on a project for Google until April
Previously Product Designer at Dell
Open to new opportunities
Bilingual Product Designer with over 6 years of experience, leading projects end-to-end, from small to multinational companies, to execute beautiful interfaces and comprehensive user experiences.
My goal is to solve product and business problems by optimizing product usability, reducing costs, and improving efficiency.
Open to new experiences.
WORK
VOOLT MARKETING
Responsible for the Design across the organization, while designing the main product from scratch. I managed product design across user experience, and user interface design while keeping an eye on the conversions. Worked closely with executives and engineering teams to bring ideas to life and ensure alignment with business goals.
DELL TECHNOLOGIES
Lead designer at the global team for internal tools, focused on product efficiency throughout +4 main projects over 2,5 years. I led the data implementation on the Sales Design Team, boosting the Analytics through ContentSquare, and reducing the frequency the team needed to interview users, and also mentored junior designers throughout the company.
My work is to balance what the business wants, what the users needs and what the technology can do. I thrive in fast-paced environments, making strategic decisions while staying hands-on with design
BTG PACTUAL
Led product decisions by designing user journeys, wireframes, and flows to enhance visual design and usability. Delivered a 55% increase in conversion rates through a data-driven approach to landing page design. Worked closely with engineers and product teams to implement high-impact solutions.
WEDDING AGENCY
Creation of a design for a brand-new wedding agency website.
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