Lead designer at the global team for internal tools, focused on product efficiency throughout +4 main projects over 2,5 years. I led the data implementation on the Sales Design Team, boosting the Analytics through ContentSquare, and reducing the frequency the team needed to interview users, and also mentored junior designers throughout the company.

Lead designer at the global team for internal tools, focused on product efficiency throughout +4 main projects over 2,5 years. I led the data implementation on the Sales Design Team, boosting the Analytics through ContentSquare, and reducing the frequency the team needed to interview users, and also mentored junior designers throughout the company.

Led product decisions by designing user journeys, wireframes, and flows to enhance visual design and usability. Delivered a 55% increase in conversion rates through a data-driven approach to landing page design. Worked closely with engineers and product teams to implement high-impact solutions.

Led the omnichannel strategy at a 60+ year-old real estate company, working closely with the board to analyze and enhance the customer experience journey. Designed high-impact, user-centered services through research-driven insights, balancing user needs with business goals.